By focussing on creating larger bricks which could be manipulated by smaller hands more easily, Mega Bloks quickly became a success by diving headfirst into a market that LEGO had only ever dipped their toes in at that point. Instead, they targeted a market that LEGO had largely left untapped: toddlers. Starting out 30 years ago in Montreal, Canada, Mega Bloks never tried to be LEGO. They market themselves as the 'proud no.2 in construction', so they're more than aware of the fact that LEGO is a more successful brand than them - and it's this honesty that's allowed them to be as successful as they are. Speaking of people who don't argue with the fact that LEGO is the largest and most successful construction toy company in the world, we have Mega Bloks up next. They held the patent for their interlocking block style toys for years, making them the longest standing and most successful construction toy company in the world - and you won't find many people who'll argue with that.In 2021, they were named the largest toy company in the world.LEGO began in 1949 and is currently being run by a collective known as The LEGO Group, where they operate out of Billund, Denmark.Since we covered LEGO's brand information in-depth in our previous post, we'll just fire the information at you quickly to refresh your memory: To start, let's look at the brand info to see what these companies are about: who they are, where and why they started, and how much do they dominate the construction toy market right now. This time, we've chosen Mega Bloks, and throughout today's post we'll compare both companies and decide once and for all who is best! So join us below for another fun-filled construction toy showdown! Brand Info After the success of our previous LEGO vs KNEX post, we thought it'd be a good idea to pit another heavyweight against LEGO to see how they fare.
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